Case study · Product data and B2B commerce
Three kinds of buyers, two platforms, and product data that never matched.
Madison Company sells custom industrial sensors to manufacturers and water monitoring products to contractors and homeowners. We moved two websites onto one platform, fed by a single source of product data and connected to the NetSuite and HubSpot systems they already ran.
- Client
- Madison Company, industrial liquid level and water monitoring
- Systems
- Plytix PIM, Magento Open Source, NetSuite, HubSpot
- Live since
- 2024, with a new quoting tool on the way
Industrial liquid level and water monitoring · 3 buyer types
What we connected
PIM · with NetSuite ERP + HubSpot CRM 
multi-store build · real-time sync 
Open Source · 2 storefronts · B2B, B2C, D2C Product data managed once in Plytix feeds technical B2B specs and retail listings on every storefront.
Results
One product record, every storefront.
Product data is maintained once and published everywhere, and marketing can follow a campaign through to the order it produced.
The complexity
The same sensor, described three different ways.
Madison runs two lines of business. Custom industrial sensors are configured and quoted for manufacturers and industrial buyers. Water management products sell to contractors, distributors and homeowners, often online and at a set price.
Those products lived on two websites built on two platforms, Duda and SuiteCommerce. Product details were kept in several places with no single version, so a spec updated on one site could stay wrong on the other.
Each buyer type needed its own pricing, promotions and way of finding products. Marketing had no clear view of which campaigns turned into orders, because the website, the ERP and the CRM didn't share data.
What we built
Product data at the center, every storefront fed from it.
NetSuite stayed the source of truth for pricing, inventory and orders. We added a product data system, rebuilt the websites on one platform, and connected everything so it stays in sync.
PIM · specs, attributes, media
multi-store build · real-time sync
Open Source · 2 storefronts · B2B, B2C, D2C Product data managed once
Plytix holds every spec, attribute and image. Technical details for industrial buyers and product descriptions for homeowners come from the same record, so they always match.
A storefront for each buyer
One Magento Open Source platform runs both storefronts. Industrial buyers, contractors and homeowners each see the products, prices and navigation that fit how they buy.
Marketing that sees the order
HubSpot is connected to the storefronts and NetSuite, so leads, quotes and orders are tied together. Marketing can measure campaigns by buyer type.
The consolidation
Two websites became one platform, and a base to build on.
In 2024 both websites moved onto one Magento platform, with NetSuite and HubSpot staying in place. Because the product data and systems are now connected, the next step is a quoting tool built around how Madison sells custom sensors.
-
Before
Two sites, two platforms
Duda and SuiteCommerce, with product details kept in several places.
-
2024
One platform, two storefronts
Magento Open Source goes live on Plytix product data, synced with NetSuite and HubSpot.
-
2025
Award finalist
Named a finalist for Small B2B eCommerce Manufacturer of the Year.
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Next Coming soon
Quoting for custom sensors
A configure-price-quote tool built from scratch on the same product data and NetSuite.
In their words
Harris Digital gave us the unified marketing visibility we desperately needed. We serve manufacturers, contractors and homeowners from one platform, each with the right products and prices, and we can finally trace a campaign all the way to an order.
Sound familiar?
The problems this project solved.
One product record
Specs and content live in Plytix and feed every storefront.
Systems integration →Two websites onto one platform
Duda and SuiteCommerce replaced by one Magento Open Source platform.
B2B commerce →Lead to order in HubSpot
B2B commerce → Marketing and sales see which campaigns produce orders, by buyer type.
Growth →Your turn
Complex commerce. Connected and simplified.
Whether you're keeping your systems, improving them or replacing them, tell us how your customers order today and we'll show you what it would take to move them online.