Case study · Systems integration
More than 200 branded storefronts, and every price and stock level in sync with NetSuite.
Darter Specialties sells branded apparel and promotional products through a private online store for each customer. We consolidated a sprawl of Magento stores onto three instances and connected them to NetSuite in real time.
Client
Darter Specialties, branded apparel and promotional products
Systems
Oracle NetSuite, Magento Open Source, AWS
Together
Since 2019
Branded apparel and promotional products · 200+ customer storefronts
What we connected
- NetSuite ERP · stock · pricing · orders
-
two-way, real-time sync
-
3 instances · 200+ storefronts
Custom embroidered and printed orders, turned around in 24 to 72 hours.
Results
A platform that grows one store at a time.
New customer storefronts go live every month, including a franchise partnership rollout, on the same setup.
200+
private customer storefronts running today
3
Magento instances run every one of them
Real time
stock, pricing, product and order sync with NetSuite
Monthly
new storefronts launched, including franchise partners
The complexity
Every customer gets its own store, its own logo and its own prices.
Darter Specialties makes custom embroidered and printed apparel and promotional products for business customers. Each customer orders from a private storefront with its own logo, product selection and pricing, and expects orders turned around in 24 to 72 hours.
By 2019 that meant close to 200 separate Magento storefronts, each maintained on its own. Orders, stock and prices ran through a desktop accounting system and manual steps, so every new customer added work.
Off-the-shelf multi-store tools assume a handful of stores with shared prices. Darter needed hundreds of private stores, each with its own catalog and pricing, all reading the same live inventory.
200+
private storefronts, one for each customer
3
Magento instances run them all
24–72 h
turnaround on custom orders
1
NetSuite as the source for stock, prices and orders
What we built
Hundreds of storefronts, three instances, one connection to NetSuite.
Darter moved from a desktop accounting system to NetSuite and kept Magento for its storefronts. We consolidated the stores and built the connection that keeps them in step with the ERP.
- NetSuite ERP · stock · pricing · orders · fulfillment
-
two-way connector · real-time sync
-
3 instances · 200+ private storefronts
Also connected:
- Supplier feeds · live stock
- AWS · managed hosting
- WordPress · marketing site (2023)
A new store without a new build
Each customer storefront gets its logo, product selection and prices through automated imports, so adding a customer is setup work, not a development project.
Live stock and prices in every store
Stock, pricing, product and order data sync both ways with NetSuite in real time. Supplier feeds keep stock accurate across every storefront.
Orders straight to fulfillment
Online orders flow into NetSuite, which creates packing slips and sends fulfillment notifications. Nobody re-keys an order between the store and production.
The consolidation
From stores maintained one by one to three instances.
A 2019 audit showed where the time was going. We moved the storefronts onto three Magento instances on AWS, connected them to NetSuite, and kept adding stores on the same foundation.
-
Before
Stores maintained one by one
Close to 200 Magento storefronts, a desktop accounting system and manual order steps.
-
2019
Audit and plan
We reviewed the storefronts, the ERP and the order process, and set the plan.
-
2020
Three instances on NetSuite
Storefronts consolidated onto three Magento instances, connected two-way to NetSuite.
-
Today
200+ storefronts and growing
New customer and franchise storefronts launch every month on the same setup.
In their words
Harris Digital didn’t just upgrade our systems—they transformed our ability to scale. They consolidated our sprawling infrastructure into three Magento instances powering 200+ private storefronts, connected to NetSuite in real time. We now fulfill orders faster, handle franchisee rollouts seamlessly, and keep pricing and inventory in sync—an enterprise-grade solution without enterprise-level complexity.
Guy DarterOwner, Darter Specialties
Sound familiar?
The problems this project solved.
Orders still entered by hand
Orders straight to fulfillment
Store orders reach NetSuite and become packing slips without re-keying.
Software that's outdated and hard to change
Three instances instead of hundreds
A desktop accounting system and stores maintained one by one became NetSuite and a shared Magento setup.
Data is all over the place
One source for stock and prices
Every storefront reads live inventory and pricing from NetSuite.
The solution behind this project: AI-powered systems integration
FAQ
Questions buyers ask about projects like this
Answered with what happened at Darter Specialties.
Have a question about your own setup?
Let's talk
Can Magento run hundreds of private B2B storefronts?
Yes. Darter Specialties runs more than 200 private customer storefronts on three Magento Open Source instances. Each storefront has its own logo, product selection and pricing.
Can Magento and NetSuite stay in sync in real time?
Yes. At Darter Specialties, a two-way connector keeps stock, pricing, product and order data in sync between NetSuite and every storefront in real time.
How much work is it to add a new customer storefront?
It’s setup work, not a new build. Logos, product selections and prices load through automated imports, which is why Darter Specialties can launch new customer storefronts every month.
Can online orders go straight to fulfillment?
Yes. At Darter Specialties, orders flow from the storefront into NetSuite, which creates packing slips and sends fulfillment notifications. Nobody re-keys the order.
Can supplier stock show on our storefronts?
Yes. Darter Specialties’ storefronts use supplier feeds to keep stock levels accurate, alongside the inventory held in NetSuite.
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Your turn
Complex commerce. Connected and simplified.
Whether you're keeping your systems, improving them or replacing them, tell us how your customers order today and we'll show you what it would take to connect it.