More of the right buyers, ordering online.
Growth retainers for manufacturers and distributors: search, AI answers, paid ads, product feeds, email and conversion work, measured by qualified leads and orders, not clicks.
How growth works
From the first search to the reorder
- Buyers searching Google · AI answers · LinkedIn · marketplaces
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Growth team
search · ads · email · conversion
- Orders and leads tracked to the order
Reported on orders and qualified leads, every month.
Growth · For manufacturers and distributors selling B2B
The problem
B2B buyers don’t shop like consumers. Most marketing assumes they do.
Your buyers search by part number and spec, compare three suppliers, ask an AI assistant for a shortlist and reorder the same items every month. Marketing built for consumer brands chases traffic and followers, then can’t say which of it turned into an account.
Growth for a B2B business means more qualified buyers, more of their orders placed online, and a clear line from what you spend to what they buy.
- "Traffic is up. Orders aren't."
Visitors arrive, look around and call your reps instead. - "Which leads came from where?"
Ad platforms, analytics and the CRM all tell a different story. - "AI answers name our competitors."
Buyers ask ChatGPT for suppliers, and you’re not on the list. - "Customers still call to reorder."
The site works, but nobody is bringing buyers back to it.
What’s covered
Five kinds of growth work, run as one plan.
Each retainer uses the channels that fit your buyers. Most clients start with two and add more as the numbers come in.
Get found
SEO and AI search
Show up when buyers search by product, part number or problem, and when they ask an AI assistant for suppliers.
- Technical SEO and site speed
- Product, category and FAQ pages that answer real questions
- Schema so search engines and AI tools can read your catalog
- Content built around how your buyers search
Reach buyers now
Paid ads
Ads aimed at the companies and job titles that buy from you, not the widest possible audience.
- Google and Microsoft search ads
- LinkedIn ads by industry and job title
- Retargeting site visitors
- Budgets moved to what produces orders
Turn visits into orders
Conversion and analytics
Find where buyers drop off and fix it, with tracking you can trust.
- Google Analytics (GA4) set up properly
- Conversion tracking from the first click to the completed order
- Testing and fixes on key pages and checkout
Bring them back
Email and marketing automation
Follow up with leads and bring existing buyers back to reorder online.
- Lead nurturing in HubSpot or Klaviyo
- Reorder and account emails
- Lists and segments by customer type
Sell on more channels
Product feeds and marketplaces
Your products, with the right data, wherever your buyers shop. We manage your product data in a PIM so one source feeds every channel in the format it needs. We work with any PIM, with deep experience in Sales Layer and Plytix.
- Google Shopping feeds
- Retailer and marketplace channels such as Home Depot, Amazon, Grainger and SupplyHouse
- Product data kept in a PIM, so every channel shows the same specs and images
How product data flows
One source of product data, every channel.
Your website, Google Shopping, retailers and AI answers all need the same product data, each in its own format. When it lives in one place, every channel shows the right specs, images and prices, and a change made once shows up everywhere.
- Source of truthYour ERPpart numbers · prices · stock
- Written oncePIMspecs · images · descriptionsSales Layer, Plytix or any PIM
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- Your websitestorefront and product pages
- Google Shoppingproduct feeds and shopping ads
- Retailers and marketplacesAmazon · Home Depot · Grainger · SupplyHouse
- Search and AI answersstructured specs they can read and quote
Prices and stock come from your ERP. Product content comes from the PIM. Harris Digital sets up and runs the connections between them.
Why us
Growth from the team that knows your systems.
Most marketing agencies stop at the website. We also build and connect the storefront, the product data and the ERP behind it, so growth work doesn’t stall on a technical fix nobody can make.
Tracking to the order
We set up conversion tracking in Google Analytics through to the completed order, so you see which channels bring in revenue, not just form fills.
Product data that ranks
Product pages and feeds are only as good as the data behind them. We fix the data in a PIM, not just the page copy, and it feeds your site and every channel.
Fixes without a handoff
When a test shows a checkout or page problem, the same team makes the change. No ticket to another agency.
Proof
Growth for a two-brand plumbing manufacturer.
Nationally recognized plumbing manufacturer · two brands
Two brands, one growth plan: more buyers finding them, and more of their orders coming in online.
$1.48M
online sales across both brands in the last 12 months, up 25% year over year
+21%
qualified leads from the website in the last 12 months
2×
online orders for the larger brand, spring 2026 vs spring 2023
Search, paid ads, email and product feeds, run as one retainer across both brands. Online sales have grown steadily since 2018.
How it works
A baseline first, then a 90-day plan.
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Step 1 · Free
Assessment
We look at your site, channels and numbers, and where buyers come from today.
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Step 2
Baseline
Tracking fixed and checked, so we’re measuring from real numbers before anything changes.
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Step 3
90-day plan
The channels, targets and first pieces of work, agreed up front.
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Step 4 · Monthly
Run, report, adjust
Work goes out every month, results are reported, and budget moves to what’s working.
What we report on
Qualified leads
Buyers who match your customer profile, not every form fill.
Online orders
Including reorders that used to come by phone or email.
Cost per lead and order
What each channel costs for what it brings in.
Search and AI visibility
Where you rank, and whether AI answers name you.
Traffic and clicks are in the report. They're not the headline.
What it costs
Every retainer is scoped to your goals.
The cost depends on the channels, your targets and how much we take on each month. We start with a free assessment and propose a retainer once we’ve seen your setup and numbers.
Ad budgets are separate and paid directly to the ad platforms.
What we'll ask
- Who your best customers are, and how they buy today
- Which channels you use now, and what they cost
- How leads and orders are tracked
- What growth would look like in a year
FAQ
Common questions about growth retainers
Who it's for, AI search, results and reporting.
Still have questions?
Let's talk
Who are growth retainers for?
Manufacturers and distributors selling to other businesses, online or through sales teams. B2B buyers search by part number and spec, compare suppliers and reorder on a schedule, and that’s the buying we know.
What is AI search, and why does it matter?
More buyers now ask ChatGPT, Perplexity or Google’s AI answers which supplier to use. Those tools quote sites that give clear, structured answers. We set up your product pages, FAQs and schema so your company is the one they name.
Do you only do growth work on sites you built?
No. We can start on the site you have. It works best when we can also fix what’s holding it back, such as tracking, page speed or product data, so we look at that in the free assessment.
Can you get our products onto Amazon, Home Depot or Grainger?
We set up and manage your product data in a PIM (we work with any, and know Sales Layer and Plytix best), so the same data goes to each channel in the format it requires, including Google Shopping, Amazon, Home Depot, Grainger and SupplyHouse. Approval to sell through each retailer is between you and them; we make sure your products are ready when you are.
How soon will we see results?
Paid ads and conversion fixes can move numbers within weeks. Search and AI visibility build over months. We agree a 90-day plan up front so you know what to expect, and when.
How do you report?
Monthly, on the numbers that matter to a B2B business: qualified leads, online orders and reorders, and what each one costs. Traffic and clicks are in there, but they’re not the headline.
How are growth retainers priced?
Each retainer is scoped to your goals, channels and how much we take on each month. It starts with a free assessment, and we’ll propose a retainer once we’ve seen your setup and numbers.
Your turn
Complex commerce. Connected and simplified.
Tell us who your best customers are and how they find you today. We'll show you where the next ones will come from.